As kids go from elementary to junior high school ages, the desire to tan gets stronger while the habit of using sun protection gets tossed out the window, according to a survey >>

Designer Paula Hermanny took much inspiration from Bali for the Cruise 2012 collection. Read more behind-the-scene stories here >>

This December, Shape magazine in Singapore has featured one of our favourite pieces of the season - a gorgeous Idyllic print one-piece women's swimsuit from the exclusive swimwear designer, Jets >>

The upcoming Cruise 2012 Swimwear Collection from ViX is going to sweep you right off your feet, as it brings exotic traveling destinations to the high quality craftsmanship of ViX swimwear>>

It is getting more commonplace to start your baby swimming at a young age. A professional in baby and preschool swimming explains what the 10 benefits of baby swimming are >>

Looking for a swimsuit for your teenage daughter can be tough, and finding a swimsuit for your younger daughter can be extra challenging. While shopping for swimwear in Singapore, take the opportunity to explore the Gossip Girl brand >>

Get a workout whilst you walk! The perfect solution for busy women (and men!) in Singapore. Selected styles currently on SALE too! >>

Water walking is one great way to get your cardiovascular exercise with no or very low impact. Suitable also for non-swimmer, you can work out alone or with someone >>

A fresh new bikini brand from South California, USA arrives in Singapore! Experience the great fit and natural sexiness that is closely followed by Hollywood stars >>

Selected swimsuits, rash guards, swim accessories for kids and women going at up to 70% off >>

A proposed regulation that would change how the sun protection factor (SPF) is listed on sunscreen labels has riled some in the cosmetics industry >>

Glamorous, romantic and sporty styles from Jets by Jessika Allen launched this month>>

Benjamin + Squeaker is a flip-flops brand that hopes to encourage people to contribute towards a social cause without compromising on style and quality>>

A gorgeous triangle bikini from Vix is featured on the October cover of Shape. All the season's colours outlined in handsewn beads make this piece a special bikini  >>

Sporty, fun and fashionable sun protective swimwear for 2 to 16 year-olds that respect the athlete in themselves. UPF50+ styles that match and co-ordinate >>

Paris, London, New York, Miami, Sydney! We shopped around the world for the cutest bikinis, best sun protection gear and the most stylish hats and accessories >>

In our 16 years in business in Singapore, we've noticed that women have real difficulty shopping for swimsuits. So we learnt from a professional image consultant how to choose the best swimsuit for any woman >>

Have you noticed that the one piece swimsuits are back in vogue these days? Over the last couple of years, we've noticed swimsuit designers from Vix to >>

Prolonged and frequent exposure to the sun is harmful to kids. Leong Phei Phei interviews dermatologist and professionals in Singapore for the right advice >>

Be aware of the options and limitations of an infant swim program. Learn about what you can prepare to ease your baby into a swimming program and the joys of swimming in a safe way >>

To mark the launch of the new Jets by Jessika Allen collection for 2011/2012, we have a great promotion where every S$200 purchase will entitle you to a S$20 voucher >>

Buying swimwear for your children should be like purchasing insurance against cancer of the skin, especially in Singapore where the sun is hot and bright all year round. Start educating your children from young about sun protection and what>>

What is SPF? ‘SPF’ is short for ‘Sun Protection Factor’ and is interchangeable in meaning with ‘UV Protection Factor’ or ‘UPF’ and ‘Eye Protection Factor’ or ‘EPF’. These are used for different products but essentially are ratings of the level>>

A ranking of more than 500 sunscreen products found that 92 percent did not provide satisfactory sun protection in terms of safety and efficacy. The study, conducted by Environmental Working Group (EWG), a Washington-based>>

The perfect choice for the boyish figure!  Do people tell you that you have a model figure but in reality you wished you could have a few more womanly curves? There are many petite or skinny women that fall into this category. With a wrong swimsuit, it is possible to end up looking uninteresting in the least, and at worse>>

Look towards Kim Kardashian, reality TV star, for inspiration for how to enhance our curvaceous bodies in a super sexy way. Kim Kardashian poses here with her killer body in Jets by Jessika Allen Romance separates. In her interview in Cosmopolitan, she is quoted "I have cellulite. So what! >>

Submarine swimsuits from Brazil have always been a fun and trendy collection in our Paragon store for girls 2 to 10 years old. The collection ranges from boyleg suits for toddlers, one pieces to bikini for girls. This year, Submarine has paired>>

The miracle of the Miraclesuit begins with the unique and innovative fabric Miratex that brings three times the control of ordinary swimwear fabrics. The Miraclesuit one piece swimsuits are built with fit, form and function in mind, achieving what it promises without relying on inner linings and constrictive control panels to shape and trim. Designs and silhouettes are also put together to>>