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Stay Shielded with Snapper Rock UPF50+ Kids' Swimwear

Stay Shielded with Snapper Rock UPF50+ Kids' Swimwear
The children’s swimwear and UV clothing of Snapper Rock provides enough protection so that your kids can go back to doing what they do best–enjoying the summer.

From the beaches to the bays, the rivers to the waves, or splashing around in the local pool, the summer brings about the best memories for our children. After all, who doesn’t love enjoying a beautiful day under the sun?

At the same time, the summer brings certain precautions that we need to take–especially when it comes to our little ones! Childhood sunburns are the leading cause of skin cancer later in life. Protecting our kids from harmful UVA and UVB rays when exposed to the sun for prolonged periods of time should be a top priority.

The Brand Story Behind Snapper Rock

Liz Eglinton founded Snapper Rock in 2003 after she saw a gap in the market for adequately protective swimwear that was also comfortable and stylish. Having lost her own sister to cancer, Liz has made it her personal mission to make a difference in the world. She does just that with Snapper Rock, which saves lives through its protective swimwear. The brand also continues to work closely with the Children’s Melanoma Prevention Foundation.

The mom-owned business hails from New Zealand, where the namesake “Snapper Rock” heritage of the brand lies within the famous Bay of Islands, an area known for its surfing, sailing, boating and swimming. Many of us have our own “snapper rock” out there in the world, and the label hopes to embody the summer memories attached to yours.

In New Zealand, the ozone layer is extremely thin and potentially harmful. Snapper Rock first and foremost intends to provide adequate protection for kids. When it comes to the market of protective children’s swimwear, Snapper Rock is leading the charge with an expansive range of UV50+ options that are the best in the business.

What's good about this brand?

As parents, it’s essential to equip your children with the right gear under the sun. With functionality as the top priority at Snapper Rock, you can rest assured that the UV50+ protection is proven to shield your little ones from 98% of all harmful rays, sunburn and skin damage. The swimwear gets its official UPF rating from the exclusive fabric used in its designs that are free from any chemicals or treatments.

On top of the superb protection, there was also an emphasis placed on designing swimwear that’s both lightweight and breathable to ensure comfortability. The quick dry material will take you from the beach to the boardwalk. Rounding out the swimsuits is the signature style, which is fresh and vibrant. The team of experts have meticulously tinkered with everything from the density of the fabric, type of fibre and color. The result is the a line of swimwear that strikes the perfect balance between protection, comfortability and style.

Snapper Rock is back with a fresh collection of protective children’s swimwear. Take your pick from the range of one-piece sunsuits, mix and match swim sets, rash tops, hoodies, board shorts, trunks and hats. No matter what kind of underwater summer fun your kids are getting into this summer, Snapper Rock has you covered.

The brand has refined the materials, which are more comfortable and breathable than ever before. However, this season there was an emphasis placed on designs that are easy to put on and take off. Beyond the unrivalled protective properties, the exciting patterns and designs ensure that Snapper Rock injects the fun of summer into their clothing.

Boys' Style

For the boys, the Armband LS Rash Top is one of the most popular options for its simple long-sleeved protection, while the striped armband is an on-trend summer look.

The Tribal Shark SS Raysuit comes in a simple black and white striped pattern, bolstered by a splurge of colored print. It’s lightweight, breathable and quick-drying fabric make it one of the most comfortable underwater raysuit on the market.

There are also several board shorts styles to choose from. The Classic Boardie is a simple and straightforward option that is lightweight, breathable and quick-drying–ideal for any summer situation. The super cool True Boardie style features a low rise, soft waistband and elastic back for the perfect fit without compromising the classic surfer look.


Girls' Style

For girls, it’s easy to mix and match with the diverse array of tops and bottoms. The look of both the Classic and Flounce bikinis are a stylish poolside favorite in pretty shades that range from purple and blue to pink and yellow. The Ruffle Set mixes function and style, while the bottoms look best when paired with a rashguard. If you want to stand out from the crowd while remaining secure, the Halter Bikini offers adjusted ties on both the top and bottom.


Available in several colors and patterns, the array of short and long-sleeve Rash Tops and Raysuit were designed for total protection and maximum comfort during long days under the sun.

Where there’s summer, there’s Snapper Rock. With the protective nature of Snapper Rock children’s swimwear, you can feel confident and secure that your little ones are equipped with adequate protection. The comfortability and style, on the other hand, allows your kids to focus on doing what they do best–enjoying the summer!

From protective rash guards, bikini sets, board shorts and more, find the perfect summer companion from Snapper Rock at Ocean Paradise in Singapore or online.

Family Store @ Tanglin Mall #01-07/08
Kids Store @ Paragon #05-29A

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