- BY BRAND
- GIFT CARDS
Despite officially starting in 2002, itÃÂ¢ÃÂÃÂs a little-known fact that the funky brands were privately supplying the worldÃÂ¢ÃÂÃÂs celebrities for years prior. Our crowning achievement occurred in 1973 as the official underwear supplier to the KingÃÂ¢ÃÂÃÂs greatest performance beamed around the world. Each pair of todayÃÂ¢ÃÂÃÂs swimwear contains a thread from those original, sweat-caked underwear worn onstage by the King himself.